Simple points to make customers return more frequently.
The program combines Points with loyalty resources.
Summary: Moderate engagement was observed in the program, with active participants using the available vouchers, although widespread participation still needs to be encouraged.
A program connected to the client's real routine.
Radio activities. Rewarding and fostering listener loyalty.
Customers accumulate 1 point for every R$ 1 spent, which can be exchanged for vouchers after reaching a minimum points threshold.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain consistency in interactions with customers in a competitive and dynamic environment. Create a loyalty program that rewards customers with points that can be exchanged for vouchers, promoting continuous consumption.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Importance of clear communication about how the program works.
Need to encourage active participation from customers.
Consider feedback to enhance the user experience.
Explore promotional campaigns for the program and encourage listener participation.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.