Benefit without journey
The customer receives points or vouchers but does not see relationship evolution.
Gamification
Gamification to give progress, status, and goals to the loyalty program.
Use levels, ranking, points, consumption, and rewards to make the relationship more visible and encourage customers to continue participating.
- Levels and ranking when rules are active
- Progress connected to points, consumption, and plans
- Clearer experience on the customer portal
Active progress
Levels and goals
01
Customer participates
Purchases, accumulates points, consumes, responds to actions, or interacts with the program.
02
Progress appears
The experience shows level, ranking, or evolution according to configured rules.
03
Reward encourages
Goals and benefits help the customer to continue purchasing, indicating, and redeeming.
Without visible progress, the customer participates once and forgets the next step.
Gamification creates context for the journey: the customer understands where they are, what they can achieve, and why it's worth continuing to interact with the brand.
Frequency without status
Recurring customers do not always realize they are progressing or deserving advantages.
Unclear goal
Without a visible objective, it's harder to stimulate the next purchase, recommendation, or redemption.
Smartbis uses program data to show progress and encourage behavior.
Define the logic
Use rules related to points, consumption, plans, classification or participation in the program.
Connect the actions
Purchases, referrals, NPS, registration, and redemptions can feed the experience according to the configuration.
Show progress
The customer tracks level, goals, balance, benefits, and rewards on the brand portal.
Engagement measure
Track consumption, recurrence, active customers, redemptions, and return generated by the program.
Gamification works when it is connected to the real benefit.
Points
Use the program currency to create progress, goals, and rewards.
Referral ProgramGive context to customers who invite friends and help expand the base.
Loyalty AppShow levels, benefits, balance, and evolution in the brand's digital experience.
Vouchers and couponsTransform goals and rewards into benefits that are verifiable in the operation.
Marketing automationCommunicate progress, goals, rewards, and calls to return.
Return reportsMeasure participation, recurrence, redemptions, and the impact of actions on revenue.
Gamification helps when recurrence depends on perceived evolution.
Goals by frequency and simple rewards to encourage new visits.
Levels by consumption, seasonal campaigns, and relationship rewards.
Status, plans, benefits, and participation to keep members active.
Progress for customers who renew, refer, respond to surveys, or repurchase.
Gamification is not decoration. It is clarity about progress and reward.
When levels and goals are linked to purchase, points, redemption, and report, the program gains a journey that the customer understands.
Loose ranking
Shows position but does not necessarily connect progress to return.
Manual campaign
Requires parallel control for goals, rules, communication, and redemption.
Smartbis.
Connects progress, benefits, portal, redemptions, and reports of the program.
Common questions about gamification.
What is gamification in Smartbis?
It is the use of levels, classification, goals, and progress to make the customer's participation more visible within the loyalty program.
Does gamification depend on points?
Points help a lot, but the experience can also consider consumption, plans, participation, and other data according to the active configuration.
Does the customer see progress on the portal?
Yes, when level or classification resources are active, the customer can monitor the evolution in the digital experience of the brand.
Does gamification replace benefits?
No. It gives context to benefits. Coupons, vouchers, points, and rewards continue to be the practical part of redemption.
Give the customer a progress journey within your program.
Use levels, goals, points, rewards, and communication to encourage recurrence more clearly.