Forgotten base
Customers who have previously purchased remain idle without a clear reactivation action.
Customer recovery
Customer reactivation to reconnect with those who stopped buying.
Use purchase history, benefits, vouchers, and communication via WhatsApp or email to create clear reasons for inactive customers to return.
- Identification of customers with no recent purchase
- Benefits and vouchers to encourage return
- Messages via WhatsApp, email, and brand portal
Reactivation
Customer returns
01
History identifies
Smartbis uses customers, sales, consumption, and repeat purchases to support reactivation actions.
02
Benefit creates a reason
Cashback, points, coupons, or vouchers can be used according to the program model.
03
Active message
The customer receives the stimulus and returns to check, redeem, or purchase again.
Inactive customers already know your brand but need a reason to return.
Without organized history, visible benefits, and timely communication, the company keeps seeking new customers while letting its own base cool off.
Generic campaign
Disparities without context don't consider balance, previous purchase, voucher, or repurchase cycle.
Return without measurement
The store needs to know which benefits and messages actually brought customers back.
Smartbis connects history, benefit, and communication to generate reactivation.
Connect sales
Record purchases via manual sale, import, API, widget, e-commerce, or integration.
Analyze the base
Monitor customers, consumption, frequency, birthdays, and operational indicators.
Create the incentive
Use balance, voucher, coupon, points, cashback, or offer configured in the program.
Communicate and measure
Send messages via WhatsApp/email and track benefits used and recovered sales.
Customer recovery works best when the incentive is connected to the history.
Marketing automation
Create return flows, birthday, post-sale, and reactivation according to behavior.
WhatsApp MarketingBring back balance, voucher, or offer to the channel where the customer responds.
Vouchers and couponsUse valid benefits to turn the message into concrete action.
CashbackShow monetary balance and encourage a new purchase from the benefit already generated.
Loyalty AppDirect the customer to check balance, statement, and benefits on the brand's portal.
Return reportsMeça reactivated customers, used benefits, and sales associated with campaigns.
Recovery changes according to each business's buying cycle.
Reactivate those who didn’t request or revisit after the last purchase.
Bring customers to new collections, commercial dates, and seasonal purchases.
Encourage return in categories of recurring use and continuous care.
Use previous purchases, balance, and vouchers to bring customers back to checkout.
Recovering customers is not about sending promotion to everyone.
The value lies in using the database history, offering a clear benefit, and measuring if the person returned to buy.
Manual campaign
Depends on the team to remember, segment, trigger, and check return.
Open discount
Can reduce margin without differentiating active, inactive, or recurring customers.
Smartbis.
Connect history, benefit, communication, and repurchase report.
Common questions about customer recovery.
How does Smartbis help recover customers?
It connects sales history, benefits, vouchers, portal, and communication to create return actions and measure recovered purchases.
Do I need integration to recover customers?
Not necessarily. Sales can enter through manual operation, import, API, widget, or integration, depending on the company's structure.
What benefits can I use for reactivation?
The company can use balance, cashback, points, coupons, or vouchers according to the model configured in the program.
Is it possible to measure who returned to buy again?
Yes. Smartbis allows tracking used benefits, reactivated customers, and sales associated with return actions.
Use your own database to generate new purchases.
Create recovery actions with benefits, communication, and reports connected to the real customer history.