Frequency without incentive
Repeat customers continue buying, but do not receive a clear reason to concentrate purchases at the brand.
Points Program
Points Program to turn frequency into reward.
Create progressive accumulation, return goals, and automatic rewards for customers who buy more often and maintain a relationship with the brand.
- Points generated with each recorded purchase
- Conversion rate set by the store itself
- Automatic communication for balance, goals, and redemption
Active points
Accumulate and redeem
01
Purchase generates points
The sale enters through the physical store, e-commerce, POS, ERP, API, widget, or manual operation.
02
Balance evolves
Smartbis calculates points, updates history, and shows progress for the customer.
03
Customer redeems
Points can issue vouchers, benefits, or rewards with expiration date and rules of use.
Many customers even buy again, but do not realize they are building value with the brand.
A points program provides visibility into the customer's progress and creates a continuous reward logic, instead of relying solely on one-off discounts.
Manual control does not scale
Spreadsheets, physical cards, and manual checks create errors, friction, and low visibility for the customer.
Unpredictable redemption
Without exchange rules, voucher issuance, and communication, the customer does not know when they can redeem, and the store does not measure return.
Smartbis automates accumulation, balance, and points exchange.
Define the rule
Set the conversion rate of points and how each recorded sale feeds the customer's balance.
Update the balance
Each sale entered manually or received automatically recalculates points and maintains history of accumulation and exchange.
Show progress
Communicate balance, goals, and redemption opportunities via WhatsApp Marketing, email, and digital experience.
Measure the return
Track points generated, points used, rewards redeemed, and associated sales.
Points work best when part of a complete loyalty journey.
Refer and earn
Reward customers who refer new buyers and expand the brand's base.
Vouchers and couponsConvert accumulated points into vouchers with expiration date and rules of use.
Loyalty AppShow balance, statement, goals, and rewards in a digital experience.
Digital loyalty cardReplace physical cards with online identification and tracking.
GamificationUse goals, levels, and progress to increase engagement.
Return reportsUnderstand which rewards truly generate repurchase.
Points program adapts to short cycles, long cycles, and higher-value purchases.
Accumulate for frequent visits and exchange for simple redemption benefits.
Points based on value spent to stimulate return in seasonal collections and campaigns.
Recurrence in continuous-use categories with visible balance for the customer.
Standardized rules per unit, with central control of balance and rewards.
Points should not be a hidden count. They should show progress and motivate action.
When the customer understands how much they have accumulated, what is missing to exchange, and when it is worth returning, the program ceases to be decorative and becomes a mechanism for repurchase.
Physical cardEasy to lose, difficult to measure, and limited to in-person checks.
Manual pointsDepends on the team to register, check balance, and validate redemption.
SmartbisAutomates accumulation, balance, communication, redemption, and return report.
Common questions about the points program.
How do customers accumulate points?
The store sets the conversion rate. For each purchase recorded, manually or through integration, Smartbis calculates the points and updates the customer's balance.
Can points expire?
No. In Smartbis, points do not expire. The voucher issued from the redemption of points may have a usage期限.
What can the customer redeem with points?
Points can generate vouchers, coupons, benefits, or rewards according to the rules defined by the company.
Can the points program work with refer and earn?
Yes. The store can use points for buyback and a referral mechanic to reward customers who bring new buyers.
Create a points program that the customer understands and uses.
Automate accumulation, communication, redemption, and reports to turn frequency into recurring relationship.