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Marketing automation

Marketing automation to turn behavior into return.

Create automated flows for post-sale, recovery, birthday, soon-to-expire voucher, NPS survey, and continuous customer engagement.

  • Automated flows based on customer behavior
  • WhatsApp and email connected to the program
  • Benefits, vouchers, and messages at the right moment
Active flows Automatic return
01 Event occurs

Sale, registration, birthday, inactivity, voucher or NPS response triggers the flow.

02 Rule decision

Smartbis considers the program, benefit, duration, and configured conditions.

03 Message call

The customer receives the notification via WhatsApp, email, or portal to return, redeem, or complete an action.

Manual campaigns leave money idle in the customer base.

When communication depends on remembering, segmenting, and manually triggering everything, the store loses the timing of post-sale, recovery, and the benefit that could already bring the customer back.

01

Forgotten post-sale

The sale occurs, but the customer doesn't receive a clear next step to return.

02

Voucher without notification

Benefits with an expiry date lose strength when the customer is not reminded at the right moment.

03

Cold base

Inactive customers, birthday celebrants, and NPS opportunities are scattered without a relationship routine.

Smartbis connects triggers, benefits, and channels to keep the relationship active.

01

Choose the trigger

Use purchase, registration, birthday, inactivity, issued voucher, voucher nearing expiry, NPS, or plan.

02

Configure the message

Define content, channel, timing, and call to access balance, voucher, coupon, or portal.

03

Connect to the program

Automation respects the active store model, be it cashback, points, vouchers, coupons, plans, or benefits club.

04

Monitor return

See reached customers, benefits used, redemptions, repurchases, and impact of actions on the relationship.

Automatic flows cover moments that every operation needs to monitor.

Post-sale

Notify balance, points, voucher, or benefits right after the purchase is registered.

Voucher expiration

Remind the customer before the usage deadline ends and increase the chance of return.

Birthdays and dates

Create messages with benefits or calls to visit the store at relevant moments.

NPS and relationship

Use surveys and responses to understand satisfaction, adjust service, and generate new actions.

Automation is not a loose trigger. It is a connected relationship to the history.

At Smartbis, the message is part of the purchase cycle: benefit, notification, usage, and return. This reduces manual campaigns and makes the operation more predictable.

Manual trigger Depends on remembering, assembling a list, creating a campaign, and measuring externally.
Isolated tool Sends messages but may not know saldo, voucher, points, or repurchase.
Smartbis. Uses program data to trigger messages, benefits, and reports.

Common questions about marketing automation.

Which channels can automation use?

Smartbis works with WhatsApp, email, and customer portal communication, according to the channels configured in the operation.

Can automation notify about expiring vouchers?

Yes. Cashback balance and points do not expire in Smartbis, but vouchers may have an expiration date. Automation can remind the customer before this deadline.

Does it serve to recover inactive customers?

Yes. The store can use purchase history, inactivity, and benefits to create reactivation flows and monitor the generated return.

Do I need to trigger everything manually?

No. After the triggers, channels, and messages are configured, Smartbis can execute the flows automatically according to program events.

Make each program event trigger a next action.

Configure flows to communicate benefits, recover customers, and turn relationships into repurchase.