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Cashback to turn purchase into ongoing relationship.

The Cashback program offers 2% on purchases, reinforcing loyalty.

Cashback Loyalty Pharmacies Nova Essência Loyalty Program

Summary: The program combines Cashback with loyalty features, allowing frequent customers to be rewarded, although without specific numbers to validate the impact.

A program connected to the client's real routine.

Cosmetics, perfumery, and personal hygiene retail. Promote customer repurchase and loyalty.

Customers receive 2% Cashback with each purchase, can use vouchers in future purchases, respecting minimum values.

01 2% Cashback per purchase
02 Voucher for future purchases

The project replaces one-time campaigns with continuous relationship.

The case shows the program's goal, logic, and client experience without revealing internal metrics.

Operate in a highly competitive market with a need for customer loyalty. Implementation of an automated Cashback program, integrated with Nuvemshop to facilitate management.

How it works for the client.

The page translates the program flow into a clear, public narrative without feeling like an internal manual.

01
Customer makes a purchase at Nova Essência. The client quickly understands how to participate and track the benefits.
02
2% of the purchase value is credited as Cashback. This step keeps the journey visible, simple, and connected to the brand relationship.
03
When the required amount is accumulated, a voucher is generated. This step keeps the journey visible, simple, and connected to the brand relationship.
04
Voucher must be used within 30 days for purchases over R$ 200. This step keeps the journey visible, simple, and connected to the brand relationship.

Next steps of the program.

The simplicity in the program mechanics facilitates adoption.

Automation of vouchers can increase customer return rate.

Integration with platforms already used by the customer improves functionality.

Explore new communication strategies to increase customer feedback collection.

Want to create a points or cashback program?

Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.

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