Points and indications to keep customers close after purchase.
Optimized points program to retain customers on low traffic days.
Summary: The program combines points with loyalty features, providing controlled and sustainable engagement.
A program connected to the client's real routine.
Luncheonette specialized in teas, juices, and quick meals. Increase repurchase and visit frequency.
Customers earn 0.10 points for every R$1.00 spent, redeemable for rewards.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain visit frequency during low traffic hours without offering discounts that could compromise the margin. Implementation of a points program that rewards both the customer and the referrals, with no additional costs to Tertullia Cafe.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The simplicity of the points mechanics generates more engagement.
Referral as an effective method for acquiring new customers.
Focusing on low-traffic hours can increase the flow.
Explore targeted campaigns for holidays or promotions during critical hours.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.