Points and indications to keep customers close after purchase.
Points program for loyalty in construction materials retail.
Summary: The program enabled significant engagement, helping to strengthen customer loyalty in long-term projects.
A program connected to the client's real routine.
Construction materials retail. Loyalize customers through repeat purchases.
Customers accumulate points (Ups) with each purchase, with R$1 equal to 1 point.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Promote repeat purchases in a segment with long decision cycles. Develop a points program that rewards customers after each purchase and encourages referrals.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Since implementation, it is vital to monitor user engagement.
It is necessary to establish incentives for referrals to expand the customer base.
Clear communications about point balances are essential for motivation.
Explore new categories of benefits to maintain participant interest.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.