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Cashback and referral to bring customers back after purchase.

Cashback program that provides purchase rewards.

Cashback Loyalty Restaurants marketing BarãoGourmet

Summary: The program combines Cashback with loyalty resources, promoting greater customer satisfaction and engagement qualitatively.

A program connected to the client's real routine.

BarãoGourmet is a restaurant that seeks to innovate in customer loyalty, increase recurrence and strengthen relationships with clients.

Customers accrue 4% Cashback on each purchase and can use this amount in future transactions.

01 4% Cashback on purchases
02 indication rewarded with R$ 2.00 of Cashback

The project replaces one-time campaigns with continuous relationship.

The case shows the program's goal, logic, and client experience without revealing internal metrics.

Maintain visit frequency during low-traffic periods and incentivize new purchases. Implementation of a cashback program that rewards customers for their purchases, encouraging repurchase and referral use.

How it works for the client.

The page translates the program flow into a clear, public narrative without feeling like an internal manual.

01
Customer makes a purchase at BarãoGourmet. The client quickly understands how to participate and track the benefits.
02
4% of the purchase amount is credited as Cashback. This step keeps the journey visible, simple, and connected to the brand relationship.
03
Customer accumulates Cashback and can use it in future purchases. This step keeps the journey visible, simple, and connected to the brand relationship.
04
Customer can refer friends and earn R$ 2.00 after the referred's first purchase. This step keeps the journey visible, simple, and connected to the brand relationship.

Next steps of the program.

Clarity in the program mechanics is essential for engagement.

Referral incentives can increase visibility and the number of participants.

The simplicity of the program facilitates adoption and use by customers.

Evaluate new incentive and communication mechanics to engage more customers.

Want to create a points or cashback program?

Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.

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