Cashback to turn purchase into ongoing relationship.
Pet Food implements a cashback program with 10% return on purchases.
Summary: The program resulted in an increase in recorded transactions and voucher usage, although with no absolute numbers disclosed.
A program connected to the client's real routine.
Retail trade of live animals and pet articles and food. Loyalty and recurrence in purchases.
Customers receive 10% cashback on each purchase, accumulating Petcash for future acquisitions.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The pet shop segment faces the need to keep pet owners engaged and motivated to perform regular care for their animals. Implementation of the Cashback program, which encouraged purchases by offering a return on each transaction, promoting a reciprocal relationship.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The importance of cashback as an incentive for recurring purchases.
The need for constant communication with customers to remind them of benefits.
The value of careful service to ensure customer satisfaction.
Evaluate the possibility of integrating marketing automations to increase pet owners' engagement.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.