Cashback to turn purchase into ongoing relationship.
The Clube Nobis cashback program encourages repurchase by offering 5% on each purchase.
Summary: The program combines cashback with loyalty features, generating a continuous flow of interaction with customers and promoting return to the business.
A program connected to the client's real routine.
Clube Nobis operates in the retail sector of craft supplies, aiming to build loyalty through a cashback program. Fostering customer loyalty and stimulating product re-purchase.
Customers earn 5% cashback on each purchase, which can be used as a discount on future purchases, provided the minimum value is met.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The craft sector faces challenges in maintaining engaged customers and encouraging repeat visits. Implementing a cashback program incentivizes customers to return by rewarding previous purchases and facilitating voucher use in future shopping.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Cashback programs can increase customer loyalty.
Automating voucher delivery improves the consumer experience.
Integration with ecommerce platforms is fundamental for program efficiency.
Consider implementing automation in marketing to enhance communication with customers.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.