Cashback to turn purchase into ongoing relationship.
Cashback program integrated with marketing automations promotes loyalty.
Summary: An increase in the number of participants and initial positive engagement were observed, contributing to customer loyalty.
A program connected to the client's real routine.
Fruit preserves manufacturing, focused on routine purchases. Increase purchase frequency and improve customer relationships.
Customers receive 3% Cashback on each purchase, and can use vouchers generated after reaching a minimum amount.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain competitiveness in a market where purchase frequency is crucial for business sustainability. Implementation of a Cashback program that encourages repurchase and employs marketing automation for engagement.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation is essential for continuous communication with customers.
Cashback programs can foster customer loyalty in highly competitive segments.
Using vouchers encourages additional purchases and increases the average ticket.
Explore new engagement and interaction strategies with customers, such as satisfaction surveys.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.