Cashback to turn purchase into ongoing relationship.
The cashback program boosts customer relationships at Cloe Cosmética.
Summary: The program combines cashback with loyalty features, integrations, and relationship automations, standing out in a challenging market.
A program connected to the client's real routine.
Cloe Cosmética offers beauty products through an e-commerce in Argentina. Rebuy and customer relationship.
Customers receive 10% cashback on each purchase, which can be used on the next purchase after reaching a minimum value.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The beauty segment often faces the difficulty of building customer loyalty in a competitive digital environment. Implementation of a cashback program with automations via email and WhatsApp, integrating with the Nuvemshop platform to manage transactions.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The automation improves the efficiency of the loyalty program.
Transparent offers encourage adherence.
Platform integrations optimize management.
Evaluate the addition of new communication channels and program promotion.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.