Cashback and referral to bring customers back after purchase.
Cashback program that boosts customer loyalty.
Summary: The cashback program encouraged repurchase and strengthened loyalty through financial incentives. Customer positive feedback was validated by a satisfaction survey.
A program connected to the client's real routine.
Retail trade of clothing and accessories. Encourage repurchase and strengthen customer relationships.
The customer earns 3% Cashback on each purchase, which can be used in future acquisitions. In referrals, both the customer and the invitee earn a cashback bonus.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain competitiveness in a sector with strong seasonality and demand for new collections. Implementation of the Cashback and referral program, allowing customers to earn rewards both for purchases and referrals, in addition to automating voucher sending.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The importance of referrals to increase the customer base.
Automations can optimize the user experience.
Loyalty programs work well when they offer direct rewards.
Expand the use of marketing automations to increase engagement.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.