Cashback to turn purchase into ongoing relationship.
Dellareti implements a cashback program to foster customer loyalty.
Summary: The implementation of the program helps in forming a continuous relationship with customers, using technology to facilitate engagement.
A program connected to the client's real routine.
Retail trade of clothing and accessories. Loyalty and increased customer repurchase.
The customer receives 5% cashback on each purchase, which can be used as a discount on future purchases, provided minimum values are met.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The fashion market faces high competition and seasonal collections. Creating a cashback program that emphasizes automation and integration with the e-commerce platform, improving the shopping experience.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation is crucial to maintain customer engagement.
Offering clear benefits like cashback can increase loyalty.
Transparency in the program rules builds customer trust.
Evaluate the possibility of introducing new benefits or loyalty levels.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.