Simple points to make customers return more frequently.
Points program that promotes engagement and relationships with members.
Summary: The program combines Points with loyalty resources and relationship automations, contributing to greater member participation in association activities.
A program connected to the client's real routine.
RECICLAÇÁ offers social assistance services, focusing on community and social inclusion. Encourage participation and renewal of members.
Members accumulate points for every R$ 1 spent, which can be used at events and benefits offered by the association.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Encourage active participation of members, addressing the natural difficulty of renewal and engagement in associations. Develop a points program that rewards participation, facilitating communication and involvement through automations.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Automation improves communication with members.
The importance of clarity in the program rules for engagement.
Rewards should be tangible and relevant to members.
Expand the benefits offered and evaluate the inclusion of new automations to improve communication.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.