Cashback to turn purchase into ongoing relationship.
Effective cashback program for customer loyalty.
Summary: The program combines Cashback with loyalty resources, resulting in increased customer engagement with the services.
A program connected to the client's real routine.
FIDELITY INTERVIEWS operates in the education sector with a focus on beauty and aesthetics services. Customer loyalty through cashback and incentives to return to services.
Customers receive 1.05% of spent amount as cashback, accumulating entrecoins that can be used in future purchases.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The beauty and aesthetics market requires strategies for customer retention due to high competition and frequent service returns. Implementation of a Cashback program that rewards customer loyalty and encourages return after using services.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Investing in cashback programs can increase loyalty.
Integration with ecommerce platforms facilitates program management.
Clear communication about benefits is fundamental for engagement.
Explore marketing automations to improve communication with customers and increase return rates.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.