Simple points to make customers return more frequently.
Loyalty program that encourages member participation and engagement.
Summary: The program promotes increased member engagement, although specific internal performance metrics are not disclosed.
A program connected to the client's real routine.
The Catadores Association offers social assistance services and seeks to continuously engage its members. Strengthen relationships and encourage member participation.
Each R$ invested earns 1 point, which can be exchanged for benefits in the program.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The association faces the challenge of keeping members engaged and active in proposed activities, fostering a long-lasting relationship. The program was structured with a simple points mechanic, encouraging participation through point exchange for benefits.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Clarity in the program mechanics increases engagement.
Loyalty programs can strengthen relationships within associations.
Transparent communication is fundamental to engaging members.
Consider new forms of engagement, such as events or renewal campaigns.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.