Simple points to make customers return more frequently.
Points Program focuses on customer loyalty in construction.
Summary: The points program showed active customer participation, with a good number of transactions registered, demonstrating consistent engagement from the base.
A program connected to the client's real routine.
A company focused on building construction, operating in a long-cycle market. Loyalty and encourage repurchase among customers.
Customers accumulate points with each purchase, which they can use for discounts in future acquisitions.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The construction market is characterized by long-term projects, requiring constant focus on customer loyalty over time. Development of a simple points program, where each R$1 spent generates 1 point, encouraging ongoing purchases.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The simplicity of the program's mechanics ensures better understanding and adherence.
Aligning a loyalty program with the natural business cycle is essential.
Maintaining transparent communication about the program's benefits is fundamental.
Review and potentially integrate communication channels to optimize contact and improve program adherence.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.