Cashback to turn purchase into ongoing relationship.
Cashback program that encourages recurring purchases.
Summary: The program increased customer engagement with the store, evidenced by the implementation of automated marketing features.
A program connected to the client's real routine.
Retailer of cosmetics, perfumery products, and personal hygiene items. Encourage repeat purchases and strengthen customer relationships.
Customers accumulate 10% Cashback on purchases, which can be used for future acquisitions.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The cosmetics sector faces the need to retain customers in a continually growing and highly competitive market. A Cashback program was developed that assigns 10% of purchase value as a reward, combined with an automated voucher system to encourage future purchases.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation can strengthen customer relationships.
Cashback is an effective motivator for repeat purchases.
Offering additional benefits, such as vouchers, increases the perception of value.
Evaluate the possibility of expanding Cashback categories and improving communication with customers.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.