Simple points to make customers return more frequently.
Points program that promotes relationships through purchases.
Summary: The program introduced an effective point system, promoting customer loyalty and encouraging repeat purchases without relying on internal numbers.
A program connected to the client's real routine.
Wholesale trade specialized in intermediate products. Encourage repurchase and continuous relationship with customers.
Customers earn 0.10 points for every R$1 spent, which can be used in future purchases.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The wholesale trade environment is marked by high competitiveness and the need for customer loyalty. A points program was created where customers accumulate benefits based on their purchases, aiding in retention and satisfaction.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Continuous customer education increases participation in the program.
Offering clear benefits strengthens engagement.
Value communication is essential for customer loyalty.
Increase communication channels and consider automation of interactions to improve engagement.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.