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Cashback to turn purchase into ongoing relationship.

The program combines Cashback with loyalty features.

Cashback Loyalty supermarket Routine purchases benefits program

Summary: The program contributes to building a stronger relationship with customers, showing that it recognizes and values their loyalty.

A program connected to the client's real routine.

Supermarket focused on recurring replenishment sales. Increase purchase frequency and customer loyalty.

Customers receive 5% Cashback on each purchase, which can be used in future transactions after a minimum amount.

01 5% Cashback on each purchase
02 Voucher for next purchase

The project replaces one-time campaigns with continuous relationship.

The case shows the program's goal, logic, and client experience without revealing internal metrics.

Operate in a highly competitive segment with a continuous need to retain customers. Implementation of a simple Cashback program combined with automatic vouchers to encourage new purchases.

How it works for the client.

The page translates the program flow into a clear, public narrative without feeling like an internal manual.

01
Customer makes a purchase at Clube Família Barion. The client quickly understands how to participate and track the benefits.
02
5% of the total purchase is converted into Cashback. This step keeps the journey visible, simple, and connected to the brand relationship.
03
When the total spent reaches R$ 20.00, the customer receives a voucher for the next purchase. This step keeps the journey visible, simple, and connected to the brand relationship.
04
The voucher must be used in a purchase over R$ 334.00. This step keeps the journey visible, simple, and connected to the brand relationship.

Next steps of the program.

The simplicity of the Cashback mechanics facilitates customer adoption.

Automatic vouchers are an effective way to encourage future purchases.

Clear communication about benefits can improve participation in the program.

Evaluate adding more communication channels to increase customer engagement.

Want to create a points or cashback program?

Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.

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