How Approve uses Cashback in the segment of physical stores to turn purchases into relationships.
Approve's Cashback Program improves customer relationships.
Summary: The program promotes a closer relationship with customers, encouraging repurchase and referral, although no specific metrics are disclosed.
A program connected to the client's real routine.
Retail of other unspecified products. Build customer loyalty and increase purchase frequency.
Customers receive 20% cashback on each purchase, with the option to refer friends for more benefits.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Increase engagement and purchase frequency in a competitive scenario. Implementation of a cashback program that encourages repurchase and referral of new customers.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation can increase engagement.
Referral programs are effective for attracting new customers.
Gamification can encourage active participation in the program.
Explore new ways of communication and engagement with customers.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.