Cashback to turn purchase into ongoing relationship.
Cashback program that encourages repurchase and loyalty.
Summary: The program has been well received, with customer loyalty demonstrated through positive feedback in the satisfaction survey.
A program connected to the client's real routine.
Retail trade of clothing and accessories. Loyalty and encouragement of repurchase.
Customers receive 5% of each purchase as Cashback, which can be used on future purchases over R$ 300.00.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The fashion and accessories market is highly seasonal, and Bangali was seeking ways to encourage repurchase after launches and collection exchanges. Implementation of a Cashback program, where customers receive financial returns for their purchases, stimulating a new purchase within a set period.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation improves customer experience.
Cashback programs are an excellent way to encourage repurchase.
Communication via WhatsApp keeps the customer engaged and informed.
System integration facilitates program management.
Consider including new communication channels and additional benefits that align with seasonal collections.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.