How to Calculate Profit Margin When Offering Cashback
Introduction Rewarded referral programs are an effective strategy to expand the customer base with lower acquisition costs....
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Practical content on loyalty, cashback, retention, repurchase, and communication to turn relationships into returns.
Direct reading for operation: Articles organized by theme to help marketing, CRM, and management teams choose the next action.
Loyalty marketing: strategies and metrics
What is loyalty marketing? Loyalty marketing, also called loyalty marketing or customer loyalty marketing, brings together strategies to develop the relationship aft...
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Four temperaments in marketing: limits and precautions
Do the four temperaments serve to segment customers? There is not enough basis to classify customers as sanguine, choleric, melancholic, or phlegmatic and use that c...
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How to Implement an Effective Loyalty Points Program
Introduction to Points Programs Points programs have evolved from basic tools to strategic pillars for customer retention and engagement. As the market advances, the...
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Company Financial Reserve: A Practical Guide to Building and Managing It Effectively
Financial Reserve for Business: Practical Guide to Build and Manage It Efficiently In a volatile economic scenario, the lack of proper financial reserves can threate...
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How to Communicate Price to Customers: Techniques to Overcome Objections and Close Sales
How to Communicate Price to the Customer: Advanced Techniques to Overcome Objections and Close Sales with Confidence Communicating the price of a product is one of t...
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Referral program: how to plan and implement
How to create a referral program? To create a referral program, first define the behavior you want to encourage, who can participate, and what action turns an invite...
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Awarded referral: how it works in practice
What is a referral rewards program? Referral rewards is a mechanism in which one person recommends a company to another and receives a reward if the referral meets t...
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How to Create and Optimize a Benefits Card to Retain Customers
How to Create and Optimize a Benefits Card for Customers: A Complete Guide to Building Loyalty and Engagement Offering a benefits card goes beyond providing discount...
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What is spam and how to avoid it in your company's communication
Introduction: Why understanding what spam is essential for your company In a scenario where digital communication is vital, sending unsolicited messages, or spam, is...
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Promoter, detractor and neutral customers: how to act
What do promoters, neutrals and detractors mean? Promoter, detractor and neutral customers are categories normally associated with responses to a Net Promoter Score...
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How to Choose the Ideal Font for Your Business: Practical and Visual Guide
How to Choose the Right Font for Your Business: Practical and Visual Guide When launching a product, creating a website, or developing a campaign, choosing the font...
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