Examples, analyses, and lessons applicable to growth.
Direct reading for operation: Articles organized by theme to help marketing, CRM, and management teams choose the next action.
IntroductionIn today's competitive market, a customer's perception of your company depends on details beyond the product or service. One of these details is the name...
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Introduction to the balance between price and qualityFinding the ideal point between price and quality is a constant challenge for entrepreneurs, especially for smal...
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Benefit Card: The Complete Guide for Companies Seeking Efficiency and Productivity Today, companies face the challenge of balancing costs and benefits that truly imp...
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Introduction: the name needs to help the customer understand the benefit Choosing a good name is not just a creative matter. In loyalty programs, benefit clubs, and...
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Do the four temperaments serve to segment customers? There is not enough basis to classify customers as sanguine, choleric, melancholic, or phlegmatic and use that c...
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Financial Reserve for Business: Practical Guide to Build and Manage It Efficiently In a volatile economic scenario, the lack of proper financial reserves can threate...
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How to Communicate Price to the Customer: Advanced Techniques to Overcome Objections and Close Sales with Confidence Communicating the price of a product is one of t...
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Introduction: Why understanding what spam is essential for your company In a scenario where digital communication is vital, sending unsolicited messages, or spam, is...
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What do promoters, neutrals and detractors mean? Promoter, detractor and neutral customers are categories normally associated with responses to a Net Promoter Score...
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How to Choose the Right Font for Your Business: Practical and Visual Guide When launching a product, creating a website, or developing a campaign, choosing the font...
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What is a benefits club and how to create one? A customer benefits club brings together benefits offered by the company or partners for eligible customers, members,...
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What to evaluate before joining a multi-level marketing opportunity? Multi-level marketing is a form of compensation in direct sales where a participant can earn fro...
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