Cashback to turn purchase into ongoing relationship.
House Of Andaman develops a cashback program to retain customers in recurring purchases.
Summary: The program is based on a rewards logic for recurring purchases, aiming to improve customer frequency, although acceptance and engagement are still in early stages.
A program connected to the client's real routine.
Operating in the supermarket segment, House Of Andaman focuses on fraternity and convenience purchases. Promote repurchase and strengthen customer relationships.
Customers receive 10% cashback on each purchase, which can be used in future purchases after reaching a minimum amount of THB 20.00.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain customer purchase frequency in a competitive scenario with varied options in the supply market. The program was designed to offer 10% cashback on purchases, using a simple and straightforward approach to rewards, with integration for automating voucher delivery.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The simplicity of the reward helps initial adoption.
Technological integrations can facilitate process automation.
Focusing on recurring purchases is vital for loyalty programs.
Clear benefits attract consumers more effectively.
Evaluate the implementation of marketing strategies to increase program visibility and encourage participation.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.