Cashback and referral to bring customers back after purchase.
Instituto Abasse implements a cashback program for patient loyalty.
Summary: The program improves relationships with patients, promoting a continuous care experience and encouraging new appointments.
A program connected to the client's real routine.
Instituto Abasse conducts outpatient medical activities focused on surgical procedures. Loyalty and encouragement for treatment continuation.
Patients receive 7% cashback on each purchase, which can be used for future consultations or procedures.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain loyalty in a competitive sector where ongoing care is crucial for successful treatment. Design a cashback program that rewards patients, creating a positive cycle of repeat purchases and treatment appreciation.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Transparency in the program's operation increases patient trust.
Referral incentive can organically expand the customer base.
Offering concrete benefits like cashback can increase patient retention.
Explore marketing automations to reinforce communication about the program and its benefits.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.