Simple points to make customers return more frequently.
ECO CIDADE implemented a points program to foster customer loyalty.
Summary: The points program allows ECO CIDADE to better understand customer preferences and promotes a long-term relationship.
A program connected to the client's real routine.
ECO CIDADE is a company that offers architecture services. Promote repeat business and strengthen customer relationships.
Customers earn 1 point for each R$ 1 spent, which can be exchanged for benefits.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The architecture services segment faces the challenge of maintaining an ongoing relationship with customers. ECO CIDADE developed a points program that rewards customers for continuity and transaction value.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The importance of a simple program to understand.
How clear communication can increase engagement.
The positive impact of loyalty on customer relationships.
It is recommended to evaluate new features that further strengthen customer engagement.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.