Cashback to turn purchase into ongoing relationship.
A Cashback Avisa implemented a cashback program to increase customer loyalty.
Summary: The program promotes continuous engagement with customers by using cashback as an incentive for repeat purchases, although the financial analysis is still in development.
A program connected to the client's real routine.
Retail trade of clothing and accessories. Increase customer recurrence and loyalty.
Customers receive 10% cashback on each purchase, which can be used for future purchases with a minimum amount stipulated.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The challenge was fierce competition and the need for seasonal programming to attract consumers. A cashback program was designed that values repurchase, combined with effective automations for communication and integration with the e-commerce platform.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Integrating marketing automations can result in better communication.
The cashback should be attractive but easy to use.
Personalized messages increase engagement.
Evaluate customer satisfaction levels and adjust promotional campaigns.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.