Points and indications to keep customers close after purchase.
Loyalty through a points program that promotes repurchase and relationships.
Summary: The program has already shown improvements in customer relationships, evidenced by a high voucher redemption rate, indicating good satisfaction.
A program connected to the client's real routine.
Clube Seu Geraldo offers automotive maintenance services and parts for vehicles. Encourage repurchase and strengthen customer relationships.
Customers accumulate points for each purchase, where each R$1 spent earns 1 point, which can be exchanged for benefits.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The challenge faced by the club was to ensure customer return for regular maintenance and complementary services. The implementation of a points program, which rewards loyalty and encourages referrals, was the solution adopted to promote recurrence.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Automation of communication improves contact and customer satisfaction.
Referral programs can effectively expand the customer base.
Rewards must be well communicated to ensure engagement.
Explore additional automations for email and expand the use of direct channels with customers.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.