Cashback and referral to bring customers back after purchase.
The CIRANDINHAS Cashback Program improves the customer's experience.
Summary: Attracting customers through a transparent and beneficial program, focused on encouraging regular purchases.
A program connected to the client's real routine.
A pharmacy network offering health and personal care products. Building customer loyalty and encouraging repurchase.
Customers earn 100% Cashback in Mtc on each purchase, as well as rewards for referrals.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
CIRANDINHAS operated in a sector where customer loyalty is crucial due to high competition. Implementation of a Cashback program offering 100% return in Mtc and rewards for referrals, strengthening customer relationships.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The simplicity of the Cashback mechanics can increase adoption.
Referral programs are effective for attracting new customers.
Focusing on personal care reinforces customer trust.
Actively communicate with your customers to maximize participation.
Assess conditions for implementing automations in the program and explore new communication channels.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.