Points and indications to keep customers close after purchase.
Points program increases loyalty in the food segment.
Summary: The loyalty program strengthened the relationship with customers, promoting a reward environment that encourages repeat purchases.
A program connected to the client's real routine.
Food retail trade, with a focus on loyalty. Loyalty and increased visit frequency.
Customers earn 3 points for every R$1 spent, which can be exchanged for various benefits.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Customer retention in a highly competitive and seasonal market. Introduction of a points program that rewards purchases, increasing return frequency.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Use referrals as a way of engagement
Simplifying the scoring mechanic increases adoption
Focusing on customer experience promotes relationships
Explore new communication channels for activation and engagement.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.