Points and indications to keep customers close after purchase.
FideliFish's loyalty program uses points to strengthen customer relationships.
Summary: Increases engagement with the loyal customer, generating more efficient and consistent communication, although without publicly shareable metrics.
A program connected to the client's real routine.
FideliFish is a fishmonger aiming to loyalty its customers through a points program. Increase recurrence and customer loyalty.
For every R$ 1.00 spent, the customer earns 2 Fishcoins, which can be exchanged for vouchers.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Fish sector competition requires strategies that promote customer loyalty, offering a differentiated experience. The points program allows customers to accumulate Fishcoins with each purchase and be rewarded for referring new customers.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Automation of communication channels promotes greater engagement with customers.
Referral programs are effective in attracting new consumers.
Transparency in the program mechanics increases participation.
It is recommended to create new communication channels and constantly analyze customer preferences.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.