Points and indications to keep customers close after purchase.
Points program promotes loyalty at Espaço Natural.
Summary: The program generated an increase in customer engagement and promoted a strong sense of community, although no absolute numbers are presented.
A program connected to the client's real routine.
Retail trade of general merchandise, with a predominance of food products. Increase purchase frequency and customer loyalty.
Customers accrue 3 points for every R$1 spent and can earn additional points by referring new participants.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain purchase frequency in the context of intense competition among minimarkets. The program was designed to allow customers to accumulate points, encouraging regular purchases and offering the option to refer friends.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Referring new customers can be a powerful growth tool.
Simplicity in the points mechanics promotes customer adoption.
Loyalty programs should focus on rewarding and recognizing the customer.
Consider including marketing automation to optimize communication with participants.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.