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Points and indications to keep customers close after purchase.

Points program that rewards customers with every purchase.

loyalty Points Program Indication Vouchers relationship

Summary: The program fostered a closer relationship with customers through point accumulation and clear benefits, resulting in more referrals and interactions.

A program connected to the client's real routine.

Retail trade of food products in general. Build customer loyalty and encourage recommendations.

Customers earn points with each purchase, which can be exchanged for vouchers after reaching a minimum amount.

01 50 Points for the referral after the first purchase
02 50 Points for the referrer
03 Automatic vouchers after reaching the minimum of R$ 20.00

The project replaces one-time campaigns with continuous relationship.

The case shows the program's goal, logic, and client experience without revealing internal metrics.

Increase engagement and shopping frequency, improving customer relationships. Implementation of a points program that rewards customers for their purchases and encourages them to invite new customers.

How it works for the client.

The page translates the program flow into a clear, public narrative without feeling like an internal manual.

01
Customer makes a purchase. The client quickly understands how to participate and track the benefits.
02
Points are credited based on the purchase amount. This step keeps the journey visible, simple, and connected to the brand relationship.
03
Customers can refer friends. This step keeps the journey visible, simple, and connected to the brand relationship.
04
After the referral's first purchase, both receive points. This step keeps the journey visible, simple, and connected to the brand relationship.
05
Customer accesses the portal to check accumulated points. This step keeps the journey visible, simple, and connected to the brand relationship.
06
Vouchers are generated automatically upon reaching the minimum. This step keeps the journey visible, simple, and connected to the brand relationship.

Next steps of the program.

The importance of referral for program growth.

The effectiveness of automations for the customer experience.

The need for clarity in the rewards offered.

Expand communication and encourage more referrals through specific campaigns.

Want to create a points or cashback program?

Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.

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