Cashback to turn purchase into ongoing relationship.
CashBackCAC implements a cashback program to retain construction material customers.
Summary: The program promotes loyalty through clear benefits, although exact internal performance results are not disclosed.
A program connected to the client's real routine.
Construction materials wholesaler focused on online sales. Increase repeat purchases and strengthen customer relationships.
Customers earn 3% cashback on each purchase, which can be used with vouchers generated for future transactions.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain customer loyalty in a highly competitive market with long purchase cycles. Implement a cashback program that automates voucher delivery, encouraging future purchases.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
The simplicity of the Cashback mechanics facilitates customer adoption.
Voucher automation can boost repeat purchases.
Integration with ecommerce platforms is fundamental for the program's success.
Explore marketing automations for communication and reminders to customers about benefits.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.