Cashback to turn purchase into ongoing relationship.
Cashback Program that fosters customer loyalty through efficient automations.
Summary: The program promotes closer communication with customers and simplifies the shopping experience, promoting loyalty without promising specific numerical results.
A program connected to the client's real routine.
Dermafine is a company focused on wholesale trading of cosmetics and perfumery products. Loyalty and repurchase incentives via cashback.
Customers receive 10% cashback on each purchase, which can be used in subsequent purchases when a voucher is sent.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The cosmetic market requires strategies that encourage repeat purchases and customer trust in the brand. Implementation of a cashback program that rewards customers with every transaction, combined with marketing automations for reminders and communication.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation can increase customer engagement.
Cashback is an effective strategy to promote recurring purchases.
Integrations with e-commerce platforms facilitate program management.
Explore new product categories and consider partnerships to expand the program's benefits.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.