Points and indications to keep customers close after purchase.
Points Program encourages repurchase and referrals in the construction sector.
Summary: The program increases customer engagement potential by offering a unique experience of loyalty and recruiting new users.
A program connected to the client's real routine.
Retail trade of previously unspecified construction materials. Loyalty and incentive to repurchase.
Customers earn points when making purchases, where each R$1 spent converts into 0.01 points. Points can be redeemed on future purchases.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Loyalize customers in a segment that requires ongoing relationships during renovations. Create a points program that rewards both purchase and referral of new customers, integrating with management systems.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Well-structured loyalty programs strengthen the relationship with the customer.
Referrals can be a strong growth driver in the construction sector.
Gamification increases customer engagement and motivation.
Evaluate the implementation of marketing automations to engage participants.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.