Cashback to turn purchase into ongoing relationship.
Clube Ruela implements a cashback program integrated with Nuvemshop.
Summary: The program developed a strong connection with customers, enabling repeat purchases and creating a return cycle that contributes to business sustainability.
A program connected to the client's real routine.
Retail trade of clothing and accessories. Loyalty and encouragement of repurchase.
Customers receive 10% cashback on each purchase, which can be used for subsequent purchases with a minimum value.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Increase customer loyalty in a highly competitive segment, especially during commercial dates and seasonalities. Create an easy access cashback program, without complications for the customer, automatically credited on purchases, and that encourages repeat business.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Simplicity in mechanics attracts more adhesion.
Voucher automation improves the customer experience.
Technological integrations facilitate program management.
Consider including other communication channels and automations to foster engagement.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.