Cashback to turn purchase into ongoing relationship.
Vivi Atacado's Cashback program integrated with Nuvemshop.
Summary: The implementation of the Cashback program provided an additional communication channel, reinforcing customer engagement with the brand.
A program connected to the client's real routine.
Retail trade of clothing and accessories. Loyalty and encouragement of repurchase.
Customers receive 3% Cashback on each purchase, accumulating funds for future purchases.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The fashion segment demands constant innovation and customer loyalty due to high competition and seasonality. The Cashback program was designed to offer direct benefits to the customer, encouraging new purchases through a simple and attractive mechanic.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Platform integration can optimize program management
Simple reward mechanics can have a high impact on loyalty
Importance of monitoring customer satisfaction
Explore new strategies for automated marketing and engagement.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.