Cashback to turn purchase into ongoing relationship.
Customer loyalty through cashback and marketing automations.
Summary: The program combines cashback with loyalty and automation features, improving engagement and customers' perception of value.
A program connected to the client's real routine.
Specialized retail trade of telephony and communication equipment. Increase in repeat purchases and customer loyalty.
Customers earn 1% cashback on each purchase, which can be used on future transactions.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The need to strengthen relationships with customers in a dynamic sector full of seasonal launches. Implementation of a cashback program that provides rewards on purchases, along with automations for relationship management and system integrations.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
System integration is essential to facilitate program management.
Marketing automations improve customer relationships.
Gamification can increase customer engagement and participation.
Assess customer adherence and consider including new benefits or tiers in the program.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.