Cashback and referral to bring customers back after purchase.
Cashback Program for Customer Loyalty at EMPORIO DA TERRA.
Summary: The program helped improve customer loyalty by providing a closer, more integrated relationship with the brand, although it cannot be quantified.
A program connected to the client's real routine.
Food retail, focused on offering a differentiated experience to customers. Increase repurchase and customer loyalty.
Customers accumulate 2% Cashback on each purchase, and may also receive benefits for referrals.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Maintain frequent visits by customers in a highly competitive market and on days with lower foot traffic, which hurt sales. Creating a Cashback program that provides direct benefits to customers, along with campaigns to promote shopping on less busy days.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Personalized communication can increase engagement.
Referral programs can expand the customer base.
Direct benefits encourage loyalty.
Explore targeted campaigns for less busy days and adapt the program to customer needs.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.