How do loyalty programs in pension plans work?
They are based on three pillars: accumulating points, having clear reward criteria, and ensuring effective communication.
- Point accumulation: Clients earn points for making monthly contributions, accessing the digital platform, and participating in training or events.
- Reward criteria: Establishing reward levels like cashback, discounts on financial products, or gifts creates a perception of immediate gain.
- Communication: Constant updates via digital channels keep the client informed about their performance, accumulated benefits, and ways to increase engagement.