How to Calculate Profit Margin When Offering Cashback
Introduction Rewarded referral programs are an effective strategy to expand the customer base with lower acquisition costs....
Read moreBlog Smartbis
Practical content on loyalty, cashback, retention, repurchase, and communication to turn relationships into returns.
Direct reading for operation: Articles organized by theme to help marketing, CRM, and management teams choose the next action.
Como criar um programa de fidelidade Acumule e Resgate eficaz
Entrepreneur vs. Business Owner: Understand the Fundamental Differences to Boost Your Business In business, the terms entrepreneur and business owner are often used...
Read more
Principais erros em parcerias estratégicas e como evitá-los
Introduction In today's dynamic, competitive market, understanding your entrepreneurial profile goes beyond a simple definition. Knowing the types of entrepreneurs a...
Read more
How to Calculate the Margin of a Points Program: A Consultative and Practical Guide
Fundamental ConceptsBefore calculating the margin, it is essential to understand the concepts of gross and net margins in this context. Gross margin is the differenc...
Read more
Relationship Marketing: What It Is and Why It’s Essential for Your Business
What is Relationship Marketing and Why It Matters for Your Business? Imagine a customer who returns, trusts the brand, and recommends it to friends. That's not luck...
Read more
Official WhatsApp API: consultative guide to integration with SmartBis
IntroductionCompanies of all sizes face a growing demand for efficient WhatsApp integration in their communications. The ...
Read more
How emotional loyalty transforms customer relationships
Introduction: The Importance of Emotional Loyalty In an increasingly competitive market, winning customers isn't enough; the differential lies in creating emotional...
Read more
Advanced segmentation in loyalty programs: practical guide and benefits
IntroductionWhy advanced segmentation enhances customer engagement and ROI Segmentation is an essential component in effective loyalty and marketing strategies. When...
Read more
How to personalize automatic messages: practical guide for companies
Introduction: The Importance of Automatic Messaging in Business Communication In today’s highly competitive market, effective communication with customers is essenti...
Read more
How a rewards-based loyalty program based on behavior works
Introduction to Behavior Reward Loyalty In an increasingly competitive market, retaining customers is an essential differentiator for sustainable growth. Loyalty pro...
Read more
How to build effective strategic partnerships in loyalty programs
Introduction to strategic partnerships in loyalty programs Loyalty programs have evolved beyond simple point accumulation; today, they are platforms that offer meani...
Read more
Level-based and gamification programs: differences and when to use each one
IntroductionMaximizing customer engagement and loyalty is a priority for marketers and relationship managers. However, clearly differentiating between level programs...
Read more