Cashback to turn purchase into ongoing relationship.
The program combines Cashback with loyalty features.
Summary: Through cashback, the company was able to increase engagement and visit frequency, promoting a stronger relationship with customers.
A program connected to the client's real routine.
Retail trade of clothing and accessories. Loyalty and increase in purchase recurrence.
Customers receive 5% cashback on each purchase, which can be used in future transactions.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
Marina Mais faced challenges related to competition and the need to engage customers in a dynamic fashion market. Implementing a cashback program, combined with marketing automation via WhatsApp, helped create a closer connection with customers, encouraging repurchase.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation can improve communication with customers.
Cashback programs are effective in increasing purchase recurrence.
It is vital to keep customers informed about the benefits of the program.
Evaluate the inclusion of new communication channels and expand the range of products offered in the cashback program.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.