Cashback to turn purchase into ongoing relationship.
Mar Trofia's cashback program provides direct benefits to customers on each purchase.
Summary: The initiative favors loyalty by providing a real return on purchases, although the results are still in the early evaluation phase.
A program connected to the client's real routine.
Retailer of clothing and accessories. Repurchase and activation of customers.
Customers receive 5% cashback on each purchase, which can be used in future purchases upon reaching the minimum amount.
The project replaces one-time campaigns with continuous relationship.
The case shows the program's goal, logic, and client experience without revealing internal metrics.
The fashion market shows intense seasonality and the need for constant customer relationship. Implementation of a simple cashback program, combined with automations that facilitate communication and encourage future purchases.
How it works for the client.
The page translates the program flow into a clear, public narrative without feeling like an internal manual.
Next steps of the program.
Marketing automation increases efficiency in customer engagement.
Cashback programs can improve loyalty at low costs.
Tool integrations facilitate program management.
Expand communication about cashback and explore new benefits for customers.
Want to create a points or cashback program?
Smartbis structures the experience for brands that want to turn every purchase into a continuous relationship.