Zero por Cento

Success Story: Zero Percent APP

Summary: Zero Por Cento has implemented a points program where every R$1 spent is equivalent to 0.1 points for the customer. The company adopts voucher automation and benefits from WhatsApp automation to optimize communication with participants. The accumulated points can be exchanged for coupons, which are then used to obtain discounts on future purchases.

Program Details

• Type: Points Program
• Format: Points
• Benefit: Every R$1 spent is worth 0.1 Point
• Currency: Points
• Plan: Normal - MicroClub Plan

Program Features

• Referral Reward: Yes. The participant receives 50 points after a guest's first purchase, and the guest also receives 50 points.
• Voucher Automation: Yes. When you reach a minimum of R$20 in points, a voucher is automatically issued for use on your next purchase.
• Login with Google: Yes.
• Own Domain: No.
• Marketing Automation: Uses integration with WhatsApp for automated communication.
• Integration with other Platforms: Yes, integration available with Bling.
• Website Widget: No.
• Gamification or Ranking: No.
• Satisfaction Survey: No.
• Marketplace Coupons: No.

Advantages of the Adopted Model

Zero Por Cento’s rewards program model is particularly advantageous due to its simplicity and efficient integration. By rewarding both existing customers and new guests through the referral system, the policy helps to expand the company’s user base. Automating vouchers and marketing via WhatsApp significantly improves the customer experience, ensuring that incentives are used at the ideal time.

Using integrations like Bling improves management and operations, allowing the company to focus on its core business while automating the loyalty process. Google’s easy login reduces entry barriers for new users, increasing program adherence.

In short, Zero Por Cento has a modern and structured loyalty strategy that balances technology and simplicity, leading to an optimized customer experience that has great potential to thrive.