Success Story: Vilacorp Benefits APP
The Vilacorp Beneficios APP is an innovative example in the benefits club segment, adopting a loyalty system where every R$1.00 spent turns into 1 point, called Bitcorp. This points format makes it simple to accumulate and recover benefits, adding real value to each transaction made by customers.
Program Plan and Type
- Type: Benefits Club
- Format: Points
- Benefit: Every R$1 is equivalent to 1 point (Bitcorp)
- Plan: Normal - MiniClub Plan
Features and Advanced Features
Vilacorp Beneficios integrates several features to improve the customer and point of sale experience:
- Referral Reward: Participants who refer new members earn R$1.00 in Bitcorp after the referred member's first purchase, while the new member receives R$5.00 in Bitcorp.
- Marketing Automation: Uses automation via WhatsApp and Email, allowing effective and personalized communication with members.
- Login with Google: Simple and secure, making it easy to access the app.
- Marketplace Coupons: Customers can redeem coupons for discounts at partners such as Home is..., JBL, Probel and Cirurgica Sinete.
- Monetization: Offers Blue and Blue Odonto plans, allowing plan values to be converted into cashback credit on the first purchase and sale of Bitcorp.
- Dependent Registration: Perfect for health plans, where the value of the plan is converted into cashback credit on the first contract.
Despite not using voucher automation, integration with other platforms, website widgets, gamification, ratings, or satisfaction surveys, the program manages to deliver a rich experience focused on brilliant customer loyalty.
Strategic Development and Partnership
For more details on how to customize a loyalty program aligned to your industry, consult Smartbis Loyalty Marketing .
Advantages of the Adopted Model
The model adopted by Vilacorp Beneficios is advantageous for several reasons:
- Simplicity and Clarity: One point for every real spent is one of the simplest logics, avoiding common confusion in more complex loyalty systems.
- Efficient Communication Automation: Integration with WhatsApp and Email ensures that customers are always updated about their rewards and news.
- Referral Incentive: The referral reward system promotes the expansion of the club's member base through organic word-of-mouth marketing.
- Flexibility with Dependents: Ideal for families, this feature works very well in health-related benefit programs.
With a strategic approach to adopting automation technologies and relevant partnerships, APP Vilacorp Beneficios designs a path to success by demonstrating how modern loyalty programs can thrive in competitive environments.
