The Semijoias Stilla App is a prime example of how a benefits club can strengthen customer relationships and increase engagement. Operating as a Benefits Club with a points format, this program was carefully designed to offer exclusive benefits to its members, encouraging brand loyalty.
The Semijoias Stilla App rewards its customers by converting the amount spent in reais into points, where each R$1 spent is equivalent to 0.1 point(s). This accumulated cashback can be redeemed directly by the customer through the app, generating a voucher to be used as a discount on the next purchase.
The model adopted by the Semijoias Stilla App is advantageous due to its focus on simplicity and efficiency. The absence of a dedicated website is compensated by the effective use of automation, which not only improves communication with customers, but also increases their retention and satisfaction. In addition, the integration with Stone simplifies the payment flow, making the purchasing process more efficient for the end user.
Despite not implementing features such as gamification or grocery coupons, the focus on personalized automations created a highly personalized and engaging shopping environment, contributing to increased sales volume and improving the customer experience. As a result, the program continues to thrive and provides an inspiring success model for other businesses in the jewelry industry.
```